It shall be the ideal, resolve, and duty of all optometrists:
TO KEEP their patients' eye, vision, and general health paramount at all times;
TO RESPECT the rights and dignity of patients regarding their health care decisions;
TO ADVISE their patients whenever consultation with, or referral to another optometrist or other health professional is appropriate;
TO ENSURE confidentiality and privacy of patients' protected health and other personal information;
TO STRIVE to ensure that all persons have access to eye, vision, and general health care;
TO ADVANCE their professional knowledge and proficiency to maintain and expand competence to benefit their patients;
TO MAINTAIN their practices in accordance with professional health care standards;
TO PROMOTE ethical and cordial relationships with all members of the health care community;
TO RECOGNIZE their obligation to protect the health and welfare of society; and
TO CONDUCT themselves as exemplary citizens and professionals with honesty, integrity, fairness, kindness and compassion.
